A two-time startup failure is earning 6 Figures + per month

Entrepreneurs have to get used to failure

But sometimes, to keep the lights on we need a small win

I started my entrepreneurial journey with two huge losses. I spent a year and a tonne of my freelancing savings to build an app in the agri-tech industry.

We started getting traction, but a year in we were forced to sell at a break-even price.

Next, my e-commerce tech platform. After a tonne of struggle, we ended up raising money & built a solid team. I finally thought that this was the light at the end of the tunnel.

However, as we went deeper, things looked darker & a family emergency forced me to quit.

I was left dumbfounded on what my next step was.

I spent two years developing complex products without ever really spending significant time in the market.

I realized what my mistake was

I had no leverage. The businesses I was trying to succeed in require tons of leverage.

In the modern day, there are 4 main ways to build leverage

1. Attention - An Audience (Mr. Beast, Ankur Warikoo)

2. Systems - Deep Industry Knowledge, allowing you to build advanced systems

3. Capital - Access to boatloads of capital

4. Code - Access to free high-level engineering resources

I realized I had none.

So my next try was not some big tech startup. It was a simple agency model that required no leverage.

Within a few months I started getting victories.

Fast forward to now, I’ve built two highly successful agencies with 42+ employees. A newsletter with 4500+ B2B Founders & A Blog with 25,000 monthly visitors.

If you’re consistently losing, you probably don’t have any leverage.

Rather than reaching a point where you must abandon entrepreneurship, concentrate on achieving victories in less leverage arenas until you can build enough leverage to tackle more challenging endeavours.