Rahul Subramanian's Success Story: From corporate witty work to successful Linkedin Content creator

Whether the real pronunciation is Subramaniam, Subramanium, Suburbian, or even Blah-Blah-Blah-Blah (as per his LinkedIn pronunciation), the Bangalore boy has made his presence known both on screen and off screen!

In today’s newsletter, we’ll be covering:

• The success story on LinkedIn of one of India’s biggest stand-up comics

• The monetization strategy to make it big.

• The will to pursue his dreams of content creation.

Who is today’s spotlight going to be on?

Famous for his ‘Overachiever’ character in AIB videos, a single stand up called ‘Kal Main Udega’ by Rahul Subramanian or even exceptionally funny and witty crowd work gigs, made him a popular face on screen. However, he did not just restrict his work to on screen standup comedy. He has also established a significant presence on a platform like LinkedIn, which is exceptionally surprising!

Rahul Subramanian’s Success Story

With a follower base of 868K and an estimated net worth of somewhere between $1 million-$1.5 Million on LinkedIn, Rahul follows a non-traditional content creation style on LinkedIn. The ‘demotivational speaker’ (according to Rahul Subramanian’s LinkedIn bio) manages to strike a perfect balance between thought-provoking observations and witty corporate anecdotes, a balance that not many other content creators follow to enhance LinkedIn profiles. This is mainly what differentiates Rahul from the rest of the content creators on LinkedIn. Rahul’s biggest contemporary, Tanmay Bhatt, has approximately just 1/4^th of his consumer base on LinkedIn at 249K followers.

How does he work his standup comedic magic into a paycheck?

But the biggest question here is how does Rahul Subramanian monetizes his content? Well, the answer is simple. Rahul Subramanian’s target audience is mainly filled with people in the corporate sector. By sharing quirky anecdotes which include daily conversations between and employee and his employer, or even decoding corporate jargons, Rahul makes every piece of his content thumb stopping and relatable. And once he grabs the attention of his corporate audience by sharing relatable content, he then promotes his Standup Comedy schedule via LinkedIn and shares clips and pictures from his sets! He has also collaborated with an E-Commerce Giant, Ajio which was a viral clip on LinkedIn in which he interviewed new joiness at a company!

The opportunity cost to pursue dreams…

The 35-year-old who graduated from one of India’s top B-Schools and worked at a company as big as Mahindra was not afraid to shy away from his dreams. He decided to leave a set job at Mahindra and pursue his dream of content creation! Today, Rahul’s net worth is $1-$1.5 Million, the boy from Bangalore is an inspiration to every content creator in the world.

Rahul Subramanian charges approximately Rs.10-12 Lakhs for every Digital Video Commercial (DVC) that he is a part of which is a pure indicator of how successful a content creator can be!

This stellar example of Rahul Subramanian is a perfect example of how content creators should always be hungry to chase their dreams. With hard-work, determination and a set goal, a content creator can reach heights and goals that nobody could have ever imagine before. In today’s world where content is so heavily consumed and appreciated, content creators must go all in and be ready to take huge leaps as well!

To conclude, I’d like to use a quote - ‘Difficult roads lead to beautiful destinations’. A perfect example of how content creation as a journey may be a hard one to start. However, the end result will always be rewarding!